National School Breakfast Week (NSBW) Blasts Off In March

Schools across the country will once again celebrate “the most important meal of the day” during National School Breakfast Week, from March 2-6. This year’s theme, created by the non-profit School Nutrition Association (SNA), is “School Breakfast: Out of this World!” – there’s a whole galaxy of nutritious breakfast choices out there! Whether students land on Planet Fruit or Planet Protein, a healthy foundation to the day is essential for learning. Some exciting new trends are protein and dairy alternatives, like chia seeds and almond milk. 

The School Breakfast Program helps ensure that students have access to a balanced morning meal. Even those who eat a light breakfast at home early might feel hunger twinges well before lunch, which is often served five to six hours later. Options like Second Chance Breakfast, Breakfast in the Classroom or grab-and-go service can help  keep students fueled until lunchtime.

From California to Maine, schools nationwide will celebrate with special breakfast menu offerings, celebratory events and student activities during National School Breakfast Week, highlighting the best of their school breakfast programs to students, parents and staff.

According to a 2015 survey of SNA members, 96 percent said that their student participation increases during NSBW, providing even more students with access to nutritious meals. Studies show that children who eat breakfast are more likely to:

  • Reach higher levels of achievement in reading and math
  • Score higher on standardized tests
  • Have better concentration and memory
  • Be more alert and maintain a healthy weight

The National School Breakfast Program was permanently established in 1975 by an act of Congress. NSBW 2020, made possible in part by the School Nutrition Association (SNA) and Kellogg’s, is scheduled for March 2-6, 2020. To learn more, visit National School Breakfast Week 2020.


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